works

Jeff Koons SPECIAL SALE

The work replicates Jeff Koons' Balloon Dog and focuses on a process-based approach that directly mimics the mass-production methods of contemporary art. To recreate a factory environment, conveyor belts and workstations were installed in the exhibition space, where three workers in blue anti-static suits produced items using balloons and aluminum plates.
The production process was designed to give visitors an experiential understanding of how artworks are manufactured and consumed within an industrial system. This method parodies Jeff Koons' actual edition production practices, satirizing the mass production and commodification of contemporary art.
The completed works were sold for 1,000 KRW — approximately 99.99% off — and the act of selling them itself became a performance that revealed the tension between authenticity and commodification in contemporary art.

#21

Dahoon Nam recreates the interior and exterior of an old laundromat that once stood in front of the gallery, offering visitors a surreal experience where the real laundromat and its replica face each other. The original laundromat, which had been on the verge of disappearing due to the effects of gentrification, eventually vanished after the project was completed.
Through this work, Nam invites viewers to look at everyday spaces with fresh eyes, highlighting issues of urban development and disappearance.
By replicating the laundromat, he records and preserves the fading memories of the city, encouraging audiences to reconsider the landscapes of their daily lives.

#21

#21

The Temptation of Fare Evasion

Dahoon Nam’s The Temptation of Fare Evasion critically examines the rule-bound and hierarchical structure of Korean society, offering visitors an experience of transgression and choice.
Through a replica of a subway turnstile made from various materials, visitors are confronted with two options: either follow the rules by tapping a transit card or attempt to evade the fare by bypassing the system.
Nam invites the audience to become active agents in choosing between the stable path of compliance and the risky path of defiance.
This work reveals that acts of deviation are not merely violations of rules, but symbolic gestures that explore new possibilities and challenge oppressive social structures.

Three Ball 50/50 Tank (Two Dr. J. Silver Series, One Wilson Supershot)

(2024, 1090 x 320 x 300 mm, 3-pack of mini bouncy balls, large lidded storage basket, 5-tier multipurpose shoe rack, purchased from Daiso)

work from ｢MoMA from TEMU｣

｢MoMA from TEMU｣ critically explores the relationship between contemporary art and capitalist systems by recreating highlights from the Museum of Modern Art (MoMA) collection using mass-produced goods purchased from stores such as Daiso, Temu, Coupang, and IKEA.
Dahoon Nam reinterprets Rothko’s paintings with dish sponges, Donald Judd’s sculptures with IKEA shelves, and Carl Andre’s works with fake Lego bricks, dismantling the authority and originality of the artworks.
By transforming the elite status of museum art into accessible consumer goods, Nam blurs the boundaries between art, popular culture, and commodification, inviting viewers to critically reconsider the essential value of art and the position of contemporary art today.

VR of Manager Jung of Infinite Corporation performing a performance evaluation (part)

In an era dominated by technological advancement and hyper-competition, Dahoon Nam seeks to reexamine the problems of contemporary society by recreating virtual reality through analog means. Critiquing the blind belief that endless scientific progress inevitably leads to “truth,” Nam highlights how such faith has, in fact, produced the horrors of nuclear weapons and the ignorance of eugenics. He argues that revisiting existing realities with fresh perspectives offers more meaningful solutions.
VR of Section Chief Jeong from Infinite Company Performing a Work Ability Evaluation draws inspiration from an episode of the Korean variety show Infinite Challenge, reflecting the story of Section Chief Jeong, who, despite his clumsiness with technology, achieved the top score in a work evaluation. The exhibition explores the idea of "replicating experience" through meticulously recreated interiors of a home and alleyways, crafted using a wide variety of materials.