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Jeff Koons SPECIAL SALE
The work replicates Jeff Koons' Balloon Dog and focuses on a process-based approach that directly mimics the mass-production methods of contemporary art. To recreate a factory environment, conveyor belts and workstations were installed in the exhibition space, where three workers in blue anti-static suits produced items using balloons and aluminum plates.
The production process was designed to give visitors an experiential understanding of how artworks are manufactured and consumed within an industrial system. This method parodies Jeff Koons' actual edition production practices, satirizing the mass production and commodification of contemporary art.
The completed works were sold for 1,000 KRW — approximately 99.99% off — and the act of selling them itself became a performance that revealed the tension between authenticity and commodification in contemporary art.
The production process was designed to give visitors an experiential understanding of how artworks are manufactured and consumed within an industrial system. This method parodies Jeff Koons' actual edition production practices, satirizing the mass production and commodification of contemporary art.
The completed works were sold for 1,000 KRW — approximately 99.99% off — and the act of selling them itself became a performance that revealed the tension between authenticity and commodification in contemporary art.

Jeff Koons SPECIAL SALE
2023-present, installation and performance, variable size

Jeff Koons SPECIAL SALE
2023, installation and performance, variable size

Jeff Koons SPECIAL SALE
2023, installation and performance, variable size

How to Revive a Dead Sculpture - The Kiss
2025, acrylic on styrofoam and clothe, 500x150x300

Project Affordable Masterpieces
2024-present, installation and performance, variable size

Project Affordable Masterpieces
2024-present, installation and performance, variable size

The Temptation of Fare Evasion
Dahoon Nam’s The Temptation of Fare Evasion critically examines the rule-bound and hierarchical structure of Korean society, offering visitors an experience of transgression and choice.
Through a replica of a subway turnstile made from various materials, visitors are confronted with two options: either follow the rules by tapping a transit card or attempt to evade the fare by bypassing the system.
Nam invites the audience to become active agents in choosing between the stable path of compliance and the risky path of defiance.
This work reveals that acts of deviation are not merely violations of rules, but symbolic gestures that explore new possibilities and challenge oppressive social structures.
Through a replica of a subway turnstile made from various materials, visitors are confronted with two options: either follow the rules by tapping a transit card or attempt to evade the fare by bypassing the system.
Nam invites the audience to become active agents in choosing between the stable path of compliance and the risky path of defiance.
This work reveals that acts of deviation are not merely violations of rules, but symbolic gestures that explore new possibilities and challenge oppressive social structures.

Project Affordable Masterpieces
2024-present, installation and performance, variable size

Project Affordable Masterpieces
2024-present, installation and performance, variable size

Project Affordable Masterpieces
2024-present, installation and performance, variable size

Afreeca TV Buddha
2025, Digital media, acrylic on Styrofoam, 1260x1800x740

Larmes (5)
2025, print on paper (front) and acrylic on paper (back), 25.1x20.6 (frame 45.5 x 40.5)

RED GREEN YELLOW PINK BLUE MOUNTAIN
2024, Trash inside a garbage bag, 200x90x90

Jeff Koons SPECIAL SALE @ Basel Social Club
©Lara Esqueda

Big Red
2025, automotive lighting parts and paint on wire, 177x148

Small Mountain Series
2025, Trash in a trash bag, styrofoam

Artistic Karaoke
2025, mixed media, variable dimensions

Three Ball 50/50 Tank (Two Dr. J. Silver Series, One Wilson Supershot)
2024, 1090 x 320 x 300 mm, 3-pack of mini bouncy balls, large lidded storage basket, 5-tier multipurpose shoe rack, purchased from Daiso

Gris Elephant Matte Niloticus Crocodile Birkin 40 Gold Hardware
2024, Mongolian oak(Quercus mongolica) bark, 50cm x 40cm x 21cm

Small Yellow Red Mountain
2025, Trash in a trash bag, styrofoam

Flag
2024, 215 x 166 mm, National Pride Mini American National Flags, purchased from Temu

Himalaya Niloticus Crocodile Birkin 35 Palladium Hardware
2024, Bark of silver poplar (Populus ×tomentiglandulosa T.B.Lee), 41cm x 35cm x 18cm

I Like Flowers Scarf 70 Rose Thé, 2024
Seeds of hedge bindweed (Calystegia sepium var. japonica), various wildflowers,
70cm x 70cm
70cm x 70cm

Lottery Booth Project @ Jeonbuk Museum of Art
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